Esther Knight

Founded in 2019 by Esther Knight, Fanfare Label is an award-winning, London-based independent fashion brand leading the way for circularity and positive change in the fashion industry. Driven by circular motivations that transform the way people buy, wear and consume clothing, Fanfare Label only produces garments that ensure lasting longevity and recyclability. When Esther founded Fanfare Label, her mission was to not only create an alternative to the way garments are made, but to educate the consumer on making more conscious shopping decisions too.

Before founding Fanfare Label, Esther spent over a decade working as a buyer for many high street and designer brands, including Vivienne Westwood. After experiencing first-hand how fashion businesses drive their financial profits at the expense of protecting the planet and the people making the clothes, Esther recognised the urgent need to create a brand that considers the end of a product’s lifecycle and aims to reduce the wastage caused by the wider fashion industry.

Fanfare Label has two collections. Their ‘Sustainably Created’ collection, made slowly from certified sustainable fabrics. Designed to last a lifetime, this collection focuses primarily on denim as well as linen sets, tees, jackets and accessories. Alongside this, there is the ‘Fanfare Repurposed’ collection of upcycled style-led statement jeans. The team rescues textiles that would have been deemed waste and destined for landfills and recycle, repurpose and redesign them to create one-of-a-kind denim pieces.