Naomi Heaton

Naomi Heaton - Founder and Chief Executive of The Other House
Naomi Heaton

The Other House

MA Hons (Oxon) | CEO and Founder of The Other House


Naomi Heaton, MA Hons (Oxon) is Founder and Chief Executive Officer of The Other House, a new lifestyle hospitality brand in prime central London. Established in December 2019, this is a joint venture between London Central Portfolio Ltd (“LCP”), leading real estate investment advisory and APG, the largest pension provider in the Netherlands which manages approximately €587 billion in pension assets on behalf of its pension fund clients.

The Other House is blurring the lines between hotels, serviced apartments and the Private Rented Sector to create a new sector of ‘Residents’ Clubs’ in the accommodation space. Residents are able to book from a day to a year (or more) and there is real emphasis on place making. Whilst the initial focus is on prime central London, the venture will expand globally, catering for the aspirational business and leisure traveller.

Since its creation, the venture has acquired three assets, Harrington Hall in South Kensington, the Wellington Block in Covent Garden and a further acquisition in Belgravia. The Other House South Kensington opened in July 2022, with Covent Garden opening in 2025 and Belgravia in the pipeline, and is actively acquiring more.

Naomi is also Chairman of the LCP Group. She founded LCP in 1990, exclusively to represent investors in the private rented sector in Prime Central London.  It offers an all-encompassing service including property search and acquisition, refurbishment and design, letting and rental management, based on sophisticated financial modelling. She has also launched a number of funds investing in this asset class.

Her unparalleled experience in the sector and entrepreneurial vision led Naomi to observe the rapidly changing requirements of the millennial generation in terms of place making, lifestyle, and the use of technology in the accommodation sector and the need for a sea change in how this is approached.  Previously Chief Executive of the LCP Group, she appointed Andrew Weir, ex head of Foxtons, to this position in 2020 so she could concentrate on the development and launch of The Other House.

After graduating from Oxford University, Naomi entered advertising becoming a main Board Director at Saatchi & Saatchi and Young & Rubicam, advising blue chip, multi-nationals. She writes frequently in the national press and is regularly invited by the BBC and Sky News to comment on property related matters.

Naomi has been elected one of Citywealth’s Top 50 CEOs and is represented in the Spear’s 500 and Tatler’s Advisory.


South Kensington is the inaugural opening from The Other House, a revolutionary hospitality concept combining apartment-style living with hotel services, and a private club available to residents as well as local members. Consisting of 237 Club Flats, ranging from cosy studios through to striking apartments, The Other House South Kensington opened in July 2022.

Fast-becoming a key social and cultural hub, offering exclusive partnerships with local institutions such as the Royal Albert Hall, The Other House South Kensington offers everything a discerning city lover could want. Facilities include the all-day brunch destination, The Other Kitchen, the chic cocktail bar, the Owl & Monkey, and the exclusive private club, available to members and residents, with two club lounges and The Other Space which offers a range of state-of-the-art wellbeing, mindfulness and fitness facilities.


The Other House is tearing up the rule book and launching a new sector of Residents Clubs, redefining the hospitality market. It effortlessly combines apartment-style living with hotel services and access to an exclusive private club. Think pied-à-terre meets private club, available for all residents to enjoy. It is cool, intriguing, bold and committed to sustainability. Whether it’s for a day or a year, it is your other house for as long as you are in town.

Launched in 2019, The Other House is a joint venture partnership between London Central Portfolio (LCP), leading real estate investment advisory in Prime Central London and APG, the largest pension provider in the Netherlands. The Other House opened in South Kensington in July 2022, with Covent Garden opening early 2025 and plans for Belgravia in the pipeline. Further openings in London and internationally are also in the works.

Learn more about The Other House here



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